New packaging features company’s eagle-and-barrel icon
May 15, 2017
Last month, Yuengling & Son Inc. began rolling out packaging updates for its core brands: Yuengling Traditional Lager, Light Lager and Black & Tan. “We are excited to introduce updated packaging of our core brands, which features our powerful Yuengling Eagle & Barrel icon, a proud symbol of our family owned brewery since 1829,” said Dick Yuengling, owner and president, in a statement.
Launch builds on introduction of 24-ounce, single-serve cans
May 15, 2017
Constellation Brands Inc. launched Pacficio in 12-ounce aluminum cans for the first time in the United States. Available in 12-packs, the new cans will be available in California, Nevada, Oregon, Washington, Montana, Hawaii, Texas, Arizona and Colorado.
Limited-edition cans feature designs by local artists
May 15, 2017
With the return of baseball season, Budweiser introduced customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American Dream, the company says.
I have been a fan of Pandora for years now. I have a station for driving, driving with my parents in the car, working and running. Because I use the free service, I am accustomed to the targeted advertisements. So, when Pandora For Brands released an article titled “3 Ways to Personalize and Customize an Ad Campaign,” it caught my interest.
SpikedSeltzer, Norwalk, Conn., announced that the brand is available for sale nationwide. Launched in 2013, SpikedSeltzer had been primarily sold in New England, New York and New Jersey. Now, the progressive adult beverage is reaching all 50 states.
Brand transforms secondary packaging into beverage cooler
April 28, 2017
Heineken, a brand of White Plains, N.Y.-based Heineken USA, is launching the COOLERPACK, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice, the company says.
Craft brewing group addresses carbon intensity, waste prevention, community support
April 25, 2017
Craft Brew Alliance Inc., Portland, Ore., released its fourth annual sustainability report. The report provides an in-depth look at the company’s accomplishments in three focus areas: carbon intensity, waste prevention and local community giving.