Beer
Beer RSS Feed RSS

Shock Top

Shock Top launches brand refresh

New packaging features new Wedgehead, logo
May 15, 2017
Shock Top rolled out its first major brand refresh. The new look and feel still embodies the carefree spirit of the brand, but with a fresh, youthful optimism, the company says. The new look will be reflected across all brand assets and activations, the company says.
Read More
Yuengling & Son

Yuengling & Son launches package redesign for core beers

New packaging features company’s eagle-and-barrel icon
May 15, 2017
Last month, Yuengling & Son Inc. began rolling out packaging updates for its core brands: Yuengling Traditional Lager, Light Lager and Black & Tan. “We are excited to introduce updated packaging of our core brands, which features our powerful Yuengling Eagle & Barrel icon, a proud symbol of our family owned brewery since 1829,” said Dick Yuengling, owner and president, in a statement.
Read More
Pacifico in 12-ounce aluminum cans

Pacifico introduces 12-ounce cans

Launch builds on introduction of 24-ounce, single-serve cans
May 15, 2017
Constellation Brands Inc. launched Pacficio in 12-ounce aluminum cans for the first time in the United States. Available in 12-packs, the new cans will be available in California, Nevada, Oregon, Washington, Montana, Hawaii, Texas, Arizona and Colorado.
Read More
Budweiser MLB Cans

Budweiser introduces MLB team cans

Limited-edition cans feature designs by local artists
May 15, 2017
With the return of baseball season, Budweiser introduced customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American Dream, the company says.
Read More
1872 Pre-Prohibition Lager

1872 Pre-Prohibition Lager

May 15, 2017

Celebrating its 145-year history, Straub Brewery debuted its 1872 Pre-Prohibition Lager as the company’s newest year-round offering. 


Read More
Amanda Del Buono

Beverage brands create personalized content in digital forms

Propel creates Pandora station, Michelob Ultra launches Amazon Alexa skill
Amanda Del Buono
Amanda Del Buono
May 15, 2017
I have been a fan of Pandora for years now. I have a station for driving, driving with my parents in the car, working and running. Because I use the free service, I am accustomed to the targeted advertisements. So, when Pandora For Brands released an article titled “3 Ways to Personalize and Customize an Ad Campaign,” it caught my interest.
Read More
SpikedSeltzer

SpikedSeltzer expands nationally

Progressive adult beverage reaches all 50 states
May 4, 2017

SpikedSeltzer, Norwalk, Conn., announced that the brand is available for sale nationwide. Launched in 2013, SpikedSeltzer had been primarily sold in New England, New York and New Jersey. Now, the progressive adult beverage is reaching all 50 states.


Read More
Heineken CoolerPack

Heineken brand releases COOLERPACK innovation

Brand transforms secondary packaging into beverage cooler
April 28, 2017

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is launching the COOLERPACK, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice, the company says. 


Read More
Malibu Beer

Malibu Beer

April 27, 2017

In time for summer, United States Beverage announced the May launch of Malibu Beer, an imported lager from the Caribbean.


Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!