Beverage Industry Managing Editor Jennifer Zegler provides insight on two home-grown categories benefiting from domestic preferences.

The Boston Beer Co. continues to expand the boundaries of beer.

Heineken’s portfolio of import beers grows following its acquisition of CCM.  This year’s acquisition of Fomento Económico Mexicano S.A.B. de C.V.’s (CCM) beer operations by Heineken N.V., Amsterdam, is described as a love story within a business context by John Nicolson, New York-based Heineken Americas’ regional president.

Craft beer takes cues from the wine, notes Managing Editor Jennifer Zegler.

International beverage companies roll out programs to support the 64 matches of the 2010 FIFA World Cup beginning this month in South Africa.