Real Ale Brewing Co. added 12-ounce cans to its package options starting with its Firemans No. 4 Blonde Ale. 

 Newcastle Brown Ale is attempting to cut through the clutter of advertising with its “No Bollocks” retail program.  

 Label producer Spear highlighted the use of its pressure-sensitive labels by several craft and regional brewers.  

 Narragansett Beer released two limited-edition cans this summer to create nostalgia for simpler times.  

 Modelo Especial teamed up with Puma and Complex Media to launch the Modelo Especial Blank Canvas Project, which celebrates self-expression by fusing music, art and style inspired by Modelo Especial.  

 Karl Strauss Brewing Co. released its Windansea Wheat beer in bottles for the first time earlier this summer.  

 Boulder Beer Co. released its summer seasonal Hoopla Pale Ale in six-packs of 12-ounce cans.  

Heineken USA released its limited-edition Beers of Mexico variety pack in 12- and 24-pack options. 

 In 2011, beer’s performance reflected a category of contradictions with trends torn between the ongoing price consciousness of some consumers and the insatiable taste for variety — even if it carries a higher price — from other demographics.  

MillerCoors introduced a new standard can top for its 12- and 16-ounce size Miller Lite and Miller Genuine Draft cans.