White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is kicking off a brand-new series of “collaboration edition” beers made with some of Europe’s finest and oldest breweries. To brew the first offering in the series, the brand turned to its Edinburgh, Scotland-based sister brewery Caledonian to develop an ale that brings world-class traditional British brewing to casual beer drinkers around the world, Newcastle explains.
San Diego-based Green Flash Brewing Co. announced that it has acquired Alpine Beer Co., also of San Diego. Green Flash Founders Mike and Lisa Hinkley and Alpine Beer Founders Pat and Val McIlhenney noted that the merger will allow the breweries to join forces to share resources, knowledge and experience.
Starbucks, Coca-Cola host special events to honor military
November 11, 2014
In honor of Veteran’s Day, Nov. 11, multiple beverage brands are finding ways to salute our nation’s troops and their sacrifices in the days before and after this federal holiday.
Beer brand aims to help brings pals together for Friendsgiving
November 3, 2014
To help consumers celebrate Friendsgiving, a Thanksgiving celebration with friends that usually happens before or after Thanksgiving, Budweiser is introducing new packaging. The brand of St. Louis-based Anheuser-Busch will offer a limited-edition, handmade wooden crate with 18 Budweiser beers and two pilsners glasses. In addition, the beer bottles will feature authentic, classic labels from 1918, 1933 and 1976.
Heineken USA, White Plains, N.Y., entered into a long-term partnership agreement with Major League Soccer (MLS) that would make the Heineken brand the official beer of MLS. The partnership will commence in January 2015.
Seasonal beer will combine citrus and chocolate flavors
October 21, 2014
In time for fall, Stone Brewing Co., Escondido, Calif., introduced a new, citrus-rich, chocolaty iteration of its year-round Stone Smoked Porter. Stone Smoked Porter w/Chocolate & Orange Peel currently is available in 22-ounce bottles and on draft at retailers, bars and restaurants in select markets nationwide.
New Heineken USA ad recommends serving cider over ice
October 3, 2014
Strongbow Hard Apple Cider, a brand of Heineken USA, White Plains, N.Y., launched a new marketing campaign, “Cider at its Bestest.” The new, national campaign explains to consumers that Strongbow is best served over ice and includes the brand’s first U.S. TV spot, “Slow Motion Horse.”