“Come with me, and you’ll be, in a world of pure imagination. Take a look, and you’ll see into your imagination.” Those famous first lines from “Pure Imagination,” the song sung by Gene Wilder in “Willy Wonka and the Chocolate Factory,” might be designed to invoke a sense of childhood bliss in relation to candy and sweet treats in the 1971 movie, but at Lagunitas Brewing Co.’s Chicago facility, the music is designed to welcome legal-drinking-age consumers into a more adult experience.

Although many historians have coined the Industrial Revolution as a turning point in history, it would be interesting to hear what beer historians might say about the current state of this category in relation to the rest of beer’s history and future.

The phrase “something new” that’s commonly used in a reference to a bride and what she wears on her wedding day has taken on a new meaning for the flavored malt beverage (FMB) segment.

Although it accounts for only a small portion of the overall beer category, hard cider is finding a home with American consumers.

One segment of the beer category that continues to garner increased attention throughout the industry and pop culture is craft beer.

As premiumization continues to impact the beer market, imported beers have found favor with consumers.

Redd’s Brewing Co., a MillerCoors brand, announced two new flavor releases

Redd’s Apple Ale, a brand of Chicago-based MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Co., added two new flavors to its line of super-premium domestic beers: Green Apple and Wicked Mango.

Deschutes Brewery’s Jubel 2015 is an imperial take on the company’s winter ale, Jubelale. 

Heineken USA, White Plains, N.Y., is bringing back its “Beers of Mexico” variety pack with new limited-edition offering of Dos Equis Azul, along with Dos Equis Lager, Tecate and Sol Mexican beers.