Miami-based Southern Wine & Spirits of America Inc. and Glazer's Inc., Dallas, announced the signing of a definitive agreement that will create Southern Glazer's Wine and Spirits LLC. The new company will distribute more than 150 million cases of wine and spirits annually, cover nearly 90 percent of the legal drinking-age population in the United States, employ more than 20,000 team members and have operations in 41 states plus the District of Columbia, the Caribbean and Canada, the companies say. Headquartered in Miami, the new company also will maintain ongoing operations, systems, executives and team members in Dallas, it adds.
Dark Currant Cider mixes black currants and apples
December 22, 2015
Corvallis, Ore.-based 2 Towns Ciderhouse announced the release of its latest limited-release cider — The Dark Currant. The winter cider combines apples and local black currants. The black currants are noted for complex tannins, high acidity and earthy flavor profile, much like a traditional cider apple, the company says. The result is a 6 percent alcohol-by-volume cider rich in tannins with notes of cherry, rose and light wood, it adds.
Heineken USA, Stella Artois utilize the holidays and celebrity marketing
December 15, 2015
Following an appearance on ABC’s “Shark Tank” and with support from local investors, entrepreneur Danny Grossfeld launched HOTSHOT, an innovation that makes hot, ready-to-drink (RTD) coffee.
Partnership to improve curbside recycling in the US
December 1, 2015
The Recycling Partnership, Falls Church, Va., a national nonprofit committed to improving curbside residential recycling, announced that White Plains, N.Y.-based Heineken USA is the first alcohol company member, effective immediately, to join its program. As a leading sponsor, the brewer will provide industry expertise to help improve consumer education, elevate the quality of curbside recycling and drive increased recovery of recyclable glass in communities nationwide, the companies say.
Stella Artois, a brand of Anheuser-Busch Inbev, Leuven, Belgium, and award-winning artist John Legend debuted "Under the Stars," an exclusive holiday single written and performed by Legend, which launched in conjunction with the Stella Artois Give Beautifully holiday campaign, the company says. The duet pays homage to the brand's name, "Stella," which directly translates to "star" in Latin, it adds.
Mile High Mixology Guide gives in-fight cocktail recipes
November 24, 2015
Boston-based Drizly, the technology company offering convenient alcohol delivery across the United States, unveiled its Mile High Mixology Guide. The guide features suggestions for travelers to become their own in-flight mixologist during holiday air travel this year, the company says.