New beer launches with sports marketing partnership
February 26, 2018
Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, unveiled the newest innovation to join the Ultra family: Michelob Ultra Pure Gold. Michelob Ultra Pure Gold is made with organic grains and offers a refreshing taste with only 85 calories and 2.5 carbohydrates, the company says. Like Michelob Ultra, the new brew will be free from artificial colors and flavorings.
This spring, Angry Orchard, a brand of Boston-based The Boston Beer Co., is giving legal-drinking-age consumers a new and choice: Angry Orchard Rosé hard cider. Made with a blend of apples including rare red-flesh apples from France, Angry Orchard Rosé delivers the crisp and refreshing qualities of hard cider with a rosy color and floral aroma, the company says.
Craft brewer highlights growing popularity of canned beer packaging format
February 20, 2018
Revolver Brewing, Granbury, Texas, now will offer four of the brewer’s signature beers in cans for the first time. The new cans are expected to start hitting shelves this week.
The Boston Beer Co., Boston, announced that it has selected Dave Burwick to succeed Martin Roper as president and chief executive officer (CEO). It is expected that Burwick will assume the role during the second quarter, the company says. Jim Koch will continue in his role as founder and chairman.
Celebrate with the Perfect Pour campaign features retail, on-premise elements
February 8, 2018
Murphy’s Stout, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced the details of its Celebrate with the Perfect Pour St. Patrick’s Day retail and on-premise program.
New flavor to attract rose wine drinkers to hard cider category
February 7, 2018
Strongbow Hard Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Rosé Apple, a semi-dry hard cider with a touch of red fleshed apples. With a light, refreshing and fruity taste and 5 percent alcohol by volume, this newest addition to Strongbow’s line is reminiscent of a Rosé wine but with only 10 grams of sugars in an 11.2-ounce bottle, the company says.
Import beer partners with radio stations, ski resorts
February 6, 2018
Newcastle Brown Ale, a brand of White Plains, N.Y.-based Heineken USA, is going back to basics to drive consideration and trial through non-traditional and grassroots platforms.