2 high-speed can lines will support capacity of 25+ million canned beverages
March 19, 2021
To support New York-based Diageo North America’s growth strategy in the ready-to-drink (RTD) category, the company announced plans to expand its manufacturing footprint and install two can lines at a new facility in Plainfield, Ill. With an investment of approximately $80 million, the site will have the capacity to produce more than 25 million cases of RTDs a year, including Smirnoff seltzers and the newly launched spirits-based RTD cocktails from Crown Royal and Ketel One Botanicals.
Mighty Swell released its new Tropic Variety 12-pack. The pack features three new tropical flavors ― Mango Raspberry, Pineapple and Blood Orange ― along with its ever-popular Grapefruit.
Twelve5 Beverage Co. released its new and limited-edition REBEL Hard Coffee springtime ready-to-drink (RTD) hard lattes: Hard Bourbon Caramel Latte and Hard Irish Cream Latte.
Spindrift Spiked to debut in mid-April in 4 varieties
March 15, 2021
Newton, Mass.-based Spindrift sparkling water introduces Spindrift Spiked, a lightly carbonated hard sparkling water made with only real ingredients, no synthetic natural flavors, sweeteners or additives, it says.
Mexican import beer drives sales through store promotions
March 11, 2021
Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.
Brewer exclusive sponsor of DraftKings official "Basketball Tournament Bracket Challenge"
March 11, 2021
D.G. Yuengling & Son Inc., Pottsville, Pa., announced a collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery's first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests and great prizes.
Tropical Bourbon Barrel Reserve small batch brew sold out last week
March 9, 2021
D.G. Yuengling & Son Inc., Pottsville, Pa., celebrated International Women’s Day by supporting Pink Boots Society, a nonprofit focused on encouraging and inspiring women beer professionals through education.
Import beers have long been known for their dollar sales contributions to the U.S. beer market due to its higher price point; however, volume sales are projected to be on the rise for the beer segment as well.