Labatt Blue and Labatt Blue Light recently rolled out new recycled and photodegradable green plastic carrier rings: Hi-Cone RingCycles.

For seltzer fans looking to mix things up this summer, Bud Light Seltzer is offering a new limited-edition Mix Pack, which combines the new Bud Light Seltzer Iced Tea and fan-favorite Bud Light Seltzer Lemonade into one variety pack. 

Snow Capped Cider will follow up its Gold Rush launch from last summer with this year’s new flavor: Snow Capped Cider Lavender Lemonade. 

To celebrate a quarter century of brewing, Ballast Point Brewing Co., a division of San Diego-based Kings & Convicts Brewing Co., is releasing a new, limited-release 25th Anniversary Mix Pack. 

Chicago-based Information Resources Inc. (IRI) announced the release of its 2020 New Product Pacesetters, the 26th annual report revealing the top new product launches across food and beverage and non-food sectors.

21st Amendment Brewery released a new Double IPA in its hop-forward Tasty lineup for the nationwide release of Tasty Double Hazy IPA. 

Blake’s Hard Cider released Blake’s Hard Cider Lemonades in two refreshing flavors ― Blueberry Lemonade and Strawberry Lemonade.

Anheuser-Busch, St. Louis, announced a national campaign with the White House to help meet President Biden's goal of encouraging as many Americans as possible to get vaccinated against COVID-19 by July 4. With many parts of the country in a pivotal transition phase, the brewer is doubling down on its pledge to use its unique capabilities and deep connection to consumers to lead a strong and safe recovery by encouraging consumers to get their vaccines with its biggest beer giveaway in history.

To celebrate Father's Day, Miller Lite, the Father of Light Beer, and New Balance, the maker of the "Dad Shoe," are launching the Shoezie: a shoe for your beer.