Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments. 

Just in time for National Watermelon Day on Aug. 3, Vizzy, a brand of Chicago-based Molson Coors Beverage Co., released four new watermelon hard seltzer combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon. 

SweetWater Brewing Co. LLC, Atlanta, announced the launch of 420 Imperial IPA ― the first line extension off of its flagship 420 brand. A fresh take on ingredients from the original SweetWater 420 Extra Pale Ale, the Imperial IPA combines numerous hops in this new high-ABV brew.

SweetWater Brewing Co. LLC and Broken Coast Cannabis Ltd. announced the launch of SweetWater Broken Coast BC Lager, a coastal lager with added twists of key lime and orange. 

For those who have ever wondered who Mike of Mike’s Hard Lemonade Co. is, the company recently launched a “History of Mike’s” campaign featuring cinematic ads.

D.G. Yuengling & Son Inc. announced the refresh of Yuengling Light Lager 99, with a new and improved recipe for the light amber lager, it says. 

To capitalize on the growing can market, Japanese brewer Asahi debuted a brand new 25.4-ounce can for its Asahi Super Dry. 

Dos Equis, a brand of HEINEKEN USA, expanded its Mexican import portfolio with its latest release: Ranch Water Hard Seltzer.