In celebration of National Drink Beer Day, Budweiser, a brand of Anheuser-Busch, St. Louis, is looking for fans, no matter their gender, to serve as the King of Bud and win $50,000.

Deschutes Brewery, Portland, Ore., announced its collaboration with Dovetail Workwear, also based in Portland, to help further the mission of encouraging women to enter and succeed in non-traditional occupations, it says.

This holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading cheer over holiday beers by offering consumers a chance to win a lifetime supply of Heineken beer. 

D.G. Yuengling & Son Inc., Pottsville, Pa., announced the return of its beer collaboration with Hershey's. The Yuengling Hershey's Chocolate Porter will be available in bottles and on draft beginning late-September, just in time to mark the official start of this year's Halloween season.

Ballast Point is celebrating the kick-off to fall with the launch of its flagship Victory at Sea Imperial Porter, now available in four-packs of 16-ounce cans and on draft.

American rapper and singer Travis Scott and his beverage venture CACTI Agave Spiked Seltzer invited fans on an epic nationwide hunt for 100 signed cans of CACTI that unlocked two tickets to the sold-out 2021 Astroworld Festival headlined by the Diamond Certified artist.

Dos Equis welcomed the return of college football with even more reasons to jump up, high-five and cheer every week by giving fans a “Dos of game day.” 

Molson Coors Beverage Co., Chicago, announces Topo Chico Hard Seltzer will officially expand product distribution nationwide starting January 2022. Building on its launch footprint of nine states and seven metro areas, Topo Chico Hard Seltzer will extend its lineup of exotic flavors to consumers in all 50 states.

To kick off Oktoberfest festivities, Snyder's of Hanover and Captain Lawrence Brewing Co. reunited to blend the iconic flavor of Snyder's of Hanover slow-baked traditional German style pretzels with Captain Lawrence's craft beers to create SnyderBier, the first-ever Snyder's of Hanover pretzel beer collection. Consumers can visit SnyderBier.com to purchase a 16-ounce, four-pack of the two unique flavors, Märzen and Frücht, while supplies last.

Budweiser is celebrating the King of New York and the late rapper’s legacy with The Notorious B.I.G. Tall Boy Budweiser cans and collectible merchandise.