Reed’s Inc. announced the launch of its Reed’s Zero Sugar Classic Mule, available at select Costco Wholesale locations in the Southeast. 

Austin Eastciders announced the launch of its Austin Eastciders Light Cider, a natural evolution for folks who want to shave their alcohol beverage calories down to 100 calories in each serving without compromising on taste, the company says.

Jack Daniel’s, a brand of Brown-Forman Corp., announced the return of its Winter Jack Tennessee Cider.

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of its new Margarita Style Hard Seltzers. Putting Truly’s spin on the traditional Margarita, the line features four new flavors: Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili. All will be available nationwide in the Margarita Style Mix Pack throughout January.

Firestone Walker, a brand of Duvel Moortgat USA, announced its latest creation: Kookie Monster. The new Kookie Monster brew is an 8% Double Milk Stout brewed with vanilla beans, cocoa nibs and brown sugar, the company notes. 

Firestone Walker Brewing Co. released its 25th Anniversary Ale as a standalone purchase as well as in its Limited Edition Trio Pack.

Dry January continues to gain popularity among the “sober curious” looking to experiment with the alcohol-free lifestyle. To assist those who want to give it a try, Minneapolis-based Hairless Dog Brewing Co. has revealed its Dry January Survival Kits. 

For 2022, Bud Light Seltzer announced the debut of Bud Light Seltzer Hard Soda and Bud Light Seltzer Sour ― two new variety packs. The Bud Light Seltzer Hard Soda variety pack brings the bold classic soda flavors to seltzer form, while the limited-edition Bud Light Seltzer Sour variety pack has four pucker-worthy fruity flavors, it says.

Roadhouse Brewing Co. debuted a new batch of its barrel-aged Funk House series: Vixen Harlot, Oud Bruin with Cherries; Vixen Mistress, Oud Bruin with Blackberries; Vixen Oud Bruin, a tart craft beer with a touch of vanilla and caramel; and Dry-Hopped Sour, a draft dry-hopped beer.