As brands continue to disrupt the status quo on shelf by blending features of two or more categories with each other, experts note that the craft beer segment is facing strong headwinds, having a tough time keeping pace with the beer category.
SweetWater Brewing Co. announced its fall craft beer lineup, which includes its new H.A.Z.Y. Double IPA and the return of its popular Mosaic Single Hop Hazy IPA.
85th Annual Convention and Product Showcase welcomes 1,700+ attendees
October 12, 2022
The National Beer Wholesalers Association (NBWA) kicked off its 85th Annual Convention and Product Showcase in Chicago. Taking place annually, the convention brought more than 1,700 attendees together from across the country to hear from industry leaders, attend educational programing and discuss the future of the industry.
With more than 225 years of collective brewing experience, Delaware’s Dogfish Head Craft Brewery and Belgium’s Brouwerji Rodenbach joined forces to release: Crimson Cru, a 7.1% ABV blended red ale.
Just in time for spooky season, Angry Orchard is launching limited-edition mini kegs filled with a seasonally inspired hard cider that typically only can be purchased at the brand's Orchard in New York’s Hudson Valley. Dressed up in custom graphics featuring haunted versions of Angry Orchard’s iconic Orchard, these mini kegs are available to ship directly to drinkers across the country.
Nothing screams Halloween quite like Chucky, so Elysian Brewing teamed up with USA Network and SYFY ahead of the second season of the hit TV series to release CHUCKY: A Killer Wit Beer, it says.
Craft beer brand offers to pay for cost of Samuel Adams beer in honor of Founding Father’s 300th birthday
September 26, 2022
To celebrate the 300th birthday of colonial firebrand Samuel Adams on Sept. 27, The Boston Beer Co., Boston, will cover the cost of a Samuel Adams for people named Sam, Samuel or Samantha Adams ― or anything close. If you're a Samir or a Samara or an Adam, that counts too, it says.
The Distilled Spirits Council of the U.S. records that pre-mixed cocktails was the fastest-growing spirits category in 2021. One thing’s for sure, more new ready-to-drink (RTD) cocktail launches will be executed. When the dust settles, which RTDs will have earned a precious place in consumers’ repertoires, and which will have lost their stake?