Energy Drinks & Shots
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IDGT Pineapple

Kevin Gates releases new flavor of IDGT energy drink

I Don’t Get Tired – Pineapple now available in select stores
November 16, 2016

Multi-Platinum recording artist Kevin Gates unveiled a new flavor in his I Don’t Get Tired (#IDGT) line of energy drinks: I Don’t Get Tired Pineapple. The new pineapple flavor, which was developed by Gates, has been shipped to select distributors and now is available in select stores and online, he says. 


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Hackamore Energy

Hackamore Energy

November 14, 2016

Hackamore introduced its self-titled premium energy drink in select markets across the United States.


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Glanbia Nutritionals

Performance beverages show strong sales growth

Natural, clean-label ingredients drive beverage market
Barbara Harfmann
Barbara Harfmann
October 10, 2016
When it comes to consumer packaged goods (CPGs), consumers are faced with myriad choices. There are beverages designed to fuel their bodies before a big game, give them energy to power through busy days or to simply help boost immunity.
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5-Hour Energy/Protein

5-hour Energy Protein

September 21, 2016

Expanding on its lineup of energy shots,Living Essentials LLC now offers 5-hour Energy Protein shots nationwide. 


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Inkos Energy

Convenience stores appeal to the masses

Beverage purchases key driver of convenience stores sales
Barbara Harfmann
Barbara Harfmann
September 12, 2016
Forty-four percent of consumers are visiting convenience (C-stores) stores more often — and half say they are visiting significantly more often than they did just two years ago, according to Chicago-based Datassential, which surveyed 1,000 consumers and 150 operators for its June “C-Store Keynote Report.” While visiting C-stores, these consumers also are buying more prepared food and beverages, the report notes.
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AMP Tropical Punch

Amp Tropical Punch

September 7, 2016

Adding to its portfolio of energy drinks, Amp Energy, a brand of PepsiCo Inc., introduced its newest flavor: Tropical Punch. 


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Beverage News

Company releases hemp energy drink

Kona Gold’s new beverage to join retail outlets in coming weeks
August 16, 2016

Rockledge, Fla.-based Kona Gold Solutions Inc., a hemp lifestyle brand, announced that its new hemp-infused energy drink has hit the market and now is available for purchase online. 


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zevia energy variety

Steady upward trajectory for energy drinks market

Natural ingredients, flavor innovations fueling new product development
Barbara Harfmann
Barbara Harfmann
August 10, 2016
The well-known philosopher Aristotle once said “The energy of the mind is the essence of life.” In today’s everyday life, the energy drinks market might be the new essence of the life as the category — in connection with an uptick in energy shots’ sales — now is the No. 2 performer, second only to bottled water, in convenience stores, according to market research analysts.
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