For the first time in its history, The Double Cola Co. launched a line of beverages outside of the carbonated soft drink category.

In July, PacificHealth Laboratories Inc. will launch Body Glove Surge All Natural Energy Shots in conjunction with sports nutrition company Body Glove International.

Xyience Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), launched its nationwide promotion “Do You Have the Power to Win?” this month.

In conjunction with the release of Square Enix’s action-adventure videogame “Tomb Raider,” Kick Energy, produced by Global Brands Ltd. in the U.K. and imported in the United States by Dolce Beverage Group LLC, released a limited-edition “Tomb Raider” can.

Xyience Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), inked a one-year endorsement contract with former UFC light heavyweight champion and UFC Hall of Fame member Chuck Liddell.

Steaz, a subsidiary of The Healthy Beverage Co., revealed rebranded packaging for its entire line.

Popeye Energy commissioned McLean Design to design the packaging for its supplement blend, which contains 70 percent fruit juice, vitamins and a proprietary energy blend that includes natural caffeine, according to the design firm.  

 In conjunction with signing an agreement with Baltimore Ravens cornerback Bernard “Crush Boy” Pollard Jr., Bully Bling Energy LLC released special-edition cans of its same-named energy drink highlighting the professional football player.  

Mad Croc Brands Inc. added a new Green Apple flavor to its Mad-Croc line of energy drinks.

 Approaching investors for $75,000 is no easy task — especially when you’re on ABC-TV’s “Shark Tank.”