Announcement comes after securing partnership with Los Angeles Lakers
December 7, 2021
Dallas-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced its partnership with San Francisco 49ers Quarterback Trey Lance — the brand’s first NFL ambassador.
When it comes to the energy that consumers need for their day-to-day lives, people are turning to energy drinks for this need state. Yet, more consumers in search of a natural alternative are turning to Rowdy Energy to power through the day.
Beverage brand surpasses 2021 goal of raising $1M for The Navy SEAL Foundation
November 10, 2021
Atlanta-based Kill Cliff introduced its latest creation: Kill Cliff Octane. The first Octane beverage to be released is the Killer Cliffsicle, an orange vanilla flavored limited-edition energy drink that contains CBD, the company says.
Sponsorship activations to include launch of community-based initiative
November 9, 2021
The Los Angeles Lakers named El Segundo, Calif.-based G.O.A.T. Fuel as the official energy drink of the team. G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer and noted G.O.A.T. Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold.
Red Bull, in time for the winter season, unveiled Red Bull Winter Edition Pomegranate. This year's Red Bull Winter Edition features the taste of pomegranate with notes of sour cherry and red berries, the company notes.
5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., is kicking the football season off by giving fans the opportunity to win the ultimate football experience: fans enter their product receipts for a chance to win $10,000.
Energy drink will be available in Berry, Grape and Watermelon
October 4, 2021
Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour ENERGY shots, announces the launch of a new carbonated energy beverage in a 16-ounce can.
Limited-edition packaging available through December
October 1, 2021
Monster Energy is giving consumers more ways to experience the brand in the gaming world with its launch of limited-edition Apex Legends cans available in-store nationwide through December.
Talent partners to serve as C4 Energy Flavor Expert Ambassadors
September 29, 2021
C4 Energy, a brand of Nutrabolt, Austin, Texas, announced an innovative partnership with Mars Wrigley to launch four new STARBURST candy-inspired flavors: Strawberry, Cherry, Orange and Lemon.
Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape.