Coffee company appoints new global chief marketing officer
March 19, 2013
Starbucks Coffee Co., Seattle, announced plans to expand its $70 million comprehensive ethical sourcing program with a new farming research and development center in Costa Rica. These programs are part of Starbucks’ ongoing billion-dollar commitment to ethically sourcing 100 percent of its coffee by 2015, the company says.
Waterbury, Vt.-based Green Mountain Coffee Roasters’ consumer research has shown that, for coffee drinkers, better-quality coffee can result in a better day.
Lipton, a brand of Unilever USA, Englewood Cliffs, N.J., celebrated the feel-good moments of its tea fans around the world with the launch of Liptagram, its first global photo contest.
The old adage, “You are what you eat,” has been more top of mind in recent years as the wealth of health and wellness information inspires consumers to consider their diets. According to the International Food Information Council Foundation’s 2012 Food & Health Survey, nearly all Americans say they have given at least a little thought to the healthfulness of their diets, physical activity and the safety of the food they eat and are trying to improve at least one of their eating habits.
McCullagh Coffee introduced a compostable pack for its Rainforest Alliance-certified Ecoverde Coffee brand that uses cellulose-based NatureFlex from Innovia films.