Tea brand packaging coincides with marketing campaign Real Comforts of Home
August 9, 2019
Gold Peak debuted a new, modern packaging graphic with a reimagined logo and contemporary mountain landscape that reinforces the brand’s tea credentials and high-quality ingredients, it says.
Unsweetened RTD teas launching in mass merchandisers in October
July 30, 2019
ITO EN (North America) Inc., New York, announced that its Oi Ocha ready-to-drink (RTD) green tea brand, soon will be available in Walmart stores nationwide. Slated for placement in October, the company will launch two unsweetened flavors in the store: Oi Ocha green tea, Japan’s top selling brand, and Jasmine Green Tea, a popular green tea infused with jasmine flowers.
Central Perk Coffee and Tea products commemorates shows 25th anniversary
July 23, 2019
The Coffee Bean & Tea Leaf, Los Angeles, has partnered with Warner Bros. Consumer Products to celebrate the 25th anniversary of the TV series “Friends.” To commemorate the milestone, The Coffee Bean & Tea Leaf collaborated with Warner Bros. to create special-edition Central Perk Coffee and Central Perk Tea products, named after the show's legendary coffee shop. The Friends-inspired coffee products now are available for purchase online and will be available in retail stores starting July 31 through the end of summer.
The daily “cup of Joe” recently has taken on a new meaning as consumers now are trending toward crafted and tasteful, yet highly caffeinated forms of coffee.
Kombucha, cannabis infusions serve as growth opportunities for tea category
July 15, 2019
Today, consumers worldwide are enjoying tea hot or iced in familiar flavors like black, white, green and oolong as well as in newer varieties like matcha and sencha.
Purpose Purple Teas launched three new flavors in its Hint of Sweet line including Watermelon Mint, Grapefruit Lime and Sea Salt; as well as two new flavors in its Simply Purple line including Blood Orange and Coconut Lime.
Drip coffee brand uses Huhtamaki's blueloop line of recyclable flexible packaging
July 10, 2019
“We believe that the zero-landfill packaging option is an important competitive advantage as we pivot our business model toward co-packing and private-labeling single serve, pour over coffee for regional and global brands.”