For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.
Caribou Coffee launched its newest ground coffee: Wish Blend. In partnership with Make-A-Wish Foundation and Target Inc., Wish Blend was created to help raise funds for children across the nation battling critical illnesses, the company says.
Four Sigmatic, the mushroom industry pioneer, launched a new line of coffee creamers: Think, Gut Health and Balance. The Functional Creamers deliver specific benefits from mushrooms, the company says.
Keep The Happy in Happy Hour aids consumers participating in Dry January
January 3, 2022
Health-Ade, Torrance, Calif., is launching Keep The Happy in Happy Hour, a campaign to kick off the new year and inspire consumers to choose kombucha as they look for alcohol swaps.
HUMANITEA Co. launched its premium, organic tea offerings: Passion Fruit + Kiwi, Green Tea; Mango + Melon, Black Tea; Wildberry + Lime, Hibiscus Tea; Unsweetened Black Tea; and a Coconut Lemonade.
Brew Dr. expanded its popular Uplift yerba mate product line with a new Sweet Mint flavor. Sweet Mint joins three other Uplift flavors: Mango Passionfruit, Blueberry Raspberry and Blood Orange Lemon.
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.