Keurig employees welcome Vermonters to join in first Community Cleanup Day on Winooski River
August 4, 2014
Keurig Green Mountain Inc. employees who are based in Vermont are participating in a week-long cleanup of the Winooski River in the company’s home state of Vermont to remove trash and debris from the waterway. As part of the 10th anniversary of this cleanup campaign, the Waterbury, Vt.-based company, in partnership with American Rivers, Friends of the Winooski and Friends of the Waterbury Reservoir, will host Aug. 9 the first Community Cleanup Day in the Winooski River Watershed for all Vermont residents.
Distributed in the United States by Brands Within Reach, In/Fusion Iced Herbal Teas are certified organic by the United States Department of Agriculture (USDA) and made from rare plants located in the South of France.
Starbucks Coffee Co. introduced a new line of iced coffees that enables consumers to customize the drinks with creamers and/or sweeteners of their choice.
Most small-business owners see the world through rose-colored glasses when launching their companies, optimistic that their new ventures will succeed and thrive. In the case of Rooibee Red Tea, Louisville, Ky., this optimism has produced strong results.
The gourmet coffee market has perked up this year, according to the National Coffee Association of USA Inc. (NCA). Approximately 34 percent of American adults drink gourmet coffee beverages daily, up 3 percentage points from 2013, according to the New York-based association’s “National Coffee Drinking Trends” market research study, which was released in March. Conversely, non-gourmet coffee drinking dropped 4 percentage points to 35 percent, it reports.
Health properties, premium formats boost tea sales
July 11, 2014
Consumer interest in healthy beverages has led to an evolving marketplace within the industry, experts note. For instance, the tea category has experienced sales increases due to consumer emphasis placed on healthy living habits, according to a January report from Santa Monica, Calif.-based IBISWorld titled “Tea Production in the US.”
Ready-to-drink tea available online, at select retailers for limited time
June 30, 2014
Ito En North America Inc., Brooklyn, N.Y., a subsidiary of Ito En Ltd., will debut bottled Shincha green tea in the United States. Shincha is the year’s very first harvest of green tea, which is known for its fresh and lively flavor, sweet finish, and smooth umami character, the company says. The company plans to bottle the tea, which is only accessible for a few months each year, under its Oi Ocha green tea brand and release it online and at select U.S. retailers for a limited time.