A new company, VitaCup launched its single-serve, K-Cup-style coffee and tea pods infused with vitamins. 

Recognizing the rising popularity of bourbon, White Coffee Corp., Long Island City, N.Y., is partnering with Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory, to present a line of non-alcohol coffees including single serve and 12-ounce ground coffees: Jim Beam Bourbon Flavored Coffees.

Lipton, a brand of Pepsi Lipton Tea Partnership between PepsiCo Inc. and Unilever, introduced a new flavor joining its line of ready-to-drink iced teas: Mango.

Launching its first line of branded coffee, Java Trading Co. introduced Alumbre.

Folgers, a brand of Orrville, Ohio-based J.M. Smucker Co., partnering with Grammy-nominated country music star Chris Young, announced the winner for its 2017 Folgers Jingle Contest. 

Gold Peak Tea, a brand of Atlanta-based The Coca-Cola Co., and Feeding America, the nation’s largest domestic hunger-relief organization, are asking consumers to help provide more than 1 million meals to families in need.

San Rafael, Calif.-based The Mighty Leaf Co., which specializes in artisan blends of whole leaf teas, herbs and fruits, launched Tea & Company, a super-premium brand of reserve lot whole leaf teas.