Sports performance, hydration beverage brand will operate as separate business unit
November 2, 2021
The Coca-Cola Co., Atlanta, announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages that is incremental to the Coca-Cola beverage portfolio and has significant potential for long-term growth. In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.
LIFEAID Beverage Co. has hit the ground running post-pandemic with two recent product launches and a return to in-person tastings. On the road ahead, consumers can expect to see more functional offerings and “exciting” news in 2022.
Limited-edition packaging inspired by three-time heavyweight champion Muhammad Ali
July 23, 2021
Gatorade launched a set of six limited-time Champions Edition collectors’ bottles inspired by three-time heavyweight champion Muhammad Ali to celebrate the impact the Greatest of All Time had on sport and society.
The sports drinks category saw a 15.6% growth over the year prior, which experts note likely is due to increasing consumer focus on health and wellness in recent years.
Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes updated statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.
Brand moves beyond refreshment to include more vitamins, antioxidants
June 30, 2021
ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.
Although the pandemic presented a challenge for many beverage categories, it seems to have offered an opportunity for the sports and performance drinks segment.
Frozen hydration pops available nationwide in Mountain Berry Blast, Fruit Punch
April 13, 2021
The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.
Organic hydration drink HALO is ramping up efforts to get people hydrating the right way as it welcomes professional tennis player Andy Murray to the team as a brand ambassador and investor.