Juice & Juice Drinks

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With a lineup of six SKUs that are sweetened with a tablespoon of honey in each bottle, Brooklyn, N.Y.-based Honeydrop Beverages has a synergistic tie to the creatures that provide its natural sweetener.

In the summer of 2007, an English man posted a video of his one-year-old son biting the finger of his three-year-old son on YouTube. The video, known as “Charlie Bit My Finger – Again!,” went viral reaching 417 million views as of Feb. 9. At the time of publication, it was the most viewed video on YouTube that is not a professional music video, according to Wikipedia.

Jamba Juice, Emeryville, Calif., announced the launch of its new juice blends platform. Three new juice blend beverages will be available March 13 in more than 700 stores. The platform was designed to complement Jamba Juice’s existing fresh-squeezed carrot, orange and wheatgrass juice offerings.

Purity Organic Juices unveiled the new rebranded design of Purity Organic packaging last month at the Winter Fancy Food Show in San Francisco.

Dr Pepper Snapple Group, Plano, Texas, announced an exclusive partnership between its Snapple brand and NBC, FremantleMedia Enterprises and Syco’s “America’s Got Talent” reality talent competition. Snapple is the first exclusive beverage partner of the series, the companies said.

When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.

PepsiCo, Purchase, N.Y., and Ocean Spray Cranberries Inc., Lakeville, Mass., formed a strategic alliance in Latin America. As part of the alliance, PepsiCo will have exclusive rights to manufacture and distribute a portfolio of cranberry- and blueberry-based beverages through its Latin America Beverages division.

Johanna Foods launched its Earth Wise line of juices and juice drinks in aseptic cartons featuring the Forest Stewardship Council (FSC) logo, which verifies that the raw paperboard used to make the cartons was manufactured using only wood fibers that can be proven to originate from responsibly managed forests certified according to FSC guidelines, or from other controlled sources managed in accordance with FSC standards.

They say “an apple a day keeps the doctor away,” and according to new research, so does a bottle of 100 percent fruit juice. A report from the University of California at Davis shows that 100 percent fruit juices could have protective health benefits similar to those of whole fruits. The report found a positive association between consumption of 100 percent juices and reduced risk of cancer, cardiovascular disease and decreased cognitive function. Additionally, 100 percent juices are linked to heightened antioxidant activity, the report states.

Jamba Juice stores in select U.S. cities hosted “Let’s Jump!” events to help National Geographic Kids magazine set the Guinness World Records title for the most people doing jumping jacks in a 24-hour period.