Juice & Juice Drinks

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Ahead of its 70^th anniversary, Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Tropicana Essentials Probiotics, a new 100 percent juice with probiotics.

Bob Golden, son of Hyman Golden, one of the three founders of Snapple, has embarked on his own beverage venture. After discovering the benefits of organic birch water during a trip to the Nordic countries of Europe, he developed Treo Organic Birch Water Infusion, a product of Harrison, N.Y.-based Treo Brands.

DRINKmaple launched DRINKmelon Organic Watermelon Water in stores in the Northeast. 

As the saying goes, “the sky’s the limit.” When it comes to the beverage market and introducing new products, that saying certainly holds true. However, beverage-makers aren’t just expanding their year-round portfolios to capitalize on their limitless potential, but also are taking a much more “limited” approach.

Splash Mini Bar LLC introduced Splash Premium Mixers, a line of all-natural, low-calorie cocktail mixers. 

Sonoma Brands launched Züpa Noma, a vegetable soup beverage. 

Stolen Fruit introduced a line of wine-inspired cocktail and mocktail mixers. 

Bai Brands, Princeton, N.J., announced that it has partnered with VH1 Save the Music Foundation, a nonprofit organization dedicated to restoring music programs in America's public schools and raising awareness about the importance of music education. Through Sept. 30, Bai will donate a portion of proceeds from every bottle and can sold to the foundation,  up to a maximum of $150,000.

New York-based Honeydrop Beverages announced that its cold-pressed honey lemonades now are available at 250 Sprouts Farmers Market stores nationwide. The specialty grocery chain will carry three Local Raw Honey Lemonade flavors: