New flavor launched in conjunction of National Peach Month
August 5, 2019
Sparkling water brand Clear/Cut Phocus (Phocus), Louisville, Ky., launched its new Peach flavor in conjunction with August's National Peach Month. Peach will join the current roster of Phocus offerings which includes Grapefruit, Blood Orange, Yuzu & Lime, Cucumber, and Natural, and will be available nationwide.
Bottled water company unveiled new integrated marketing campaign during quarter
July 25, 2019
Essentia, Bothell, Wash., ended the 2019 second quarter with $67 million sales, based on sales data from Information Resources Inc. (IRI) ending June 16. Finishing with $22 million above the second quarter of 2018, an increase of 47 percent, this represents the company’s most successful quarter, it adds.
For the purpose of this discussion, water will be referred to as an ingredient, although across all segments of the beverage arena water might be labeled as a raw material.
Increased data proliferation allows vendors to personalize the vending experience for consumers and — from an operational standpoint — track which products are most popular where and respond accordingly.
As the summer solstice officially came and went, consumers continue to thirst for refreshing beverages. In the Readers’ Choice: New Product poll for May, Beverage Industry readers’ selected Raspberry Rose and Strawberry Ginger VOSS Flavored Sparkling Water.