DRY tastemakers of gourmet sparking beverages, unveiled a new look for its line of craft beverages designed to better reflect the brand’s premium flavor profiles and upscale, culinary taste experience.
Americans' consumption of water has increased by more than 68 million 8-ounce servings in less than a year, according to research conducted by the Natural Marketing Institute (NMI), Harleysville, Pa.
Noah's Spring Water, Chicago, has added the Rexam 24-ounce Cap Can with closure technology from Dayton Systems Group (DSG) to its packaging mix, becoming the only bottled water available in a re-sealable aluminum container, the company says.
Katy Perry, Juicy J and others endorse bottled water brand
June 9, 2015
Los Angeles, Calif.-based CORE Hydration announced its lineup of Hollywood investors continue to grow. Becky G, Diplo, Juicy J, Max Martin and Katy Perry have joined the company as brand investors, it says.
Sparkling, flavored water returns with fan-based campaign
May 29, 2015
Vancouver, Canada-based Clearly Canadian announced it is officially making its return to household fridges and coolers everywhere this summer thanks to the resounding support from its fans, the company says. With over 30,000 cases already pre-sold on the ClearlyCanadian.com, the flagship Canadian beverage brand recently announced the launch of its Indiegogo campaign, which will enable even more fans to get in on the action, support production and pick up a case or two, it says.
Alexandria, Va.-based International Bottled Water Association (IBWA) encouraged consumers to take action during National Hurricane Preparedness Week, which ran throughout the week last week, May 24-30, which coincides with the start of hurricane season, the association says.
When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations.