There is hope for the environment as beverage manufacturers and consumers increasingly are implementing sustainable packaging options.

Although much attention is given to primary packaging materials, suppliers in the labeling market are seeing the growing influence sustainability has on operations and are seeking to be proactive participants to the solution.

Although much attention is given to primary packaging materials, the secondary packaging materials market also is seeing the effects of this evolving market.

Beverage-makers today are turning to inks and coatings to create a deeper purpose and connection with consumers and the products they purchase, experts note.

An upbeat color palette; easy-to-read, elegant typography; contrasting colors that pop; and playful graphics that emphasize branding are among the ways modern designers are bringing these concepts to life.

Eye-catching, protective and sustainable materials are all attributes helping to drive numerous primary packaging markets.

Today’s consumers are blessed with an ever-growing choice of beverage solutions. As these beverage options proliferate, so do the packaging options. Among the options, shrink and stretch labeling materials are “stretching” the creativity brand owners can utilize for packaging.

The issue right now is trying to define what ‘packaging from renewable sources’ actually means, and to provide methods for comparing one alternative to another.

To create repeat customers, brands must consistently deliver on their product promises. As beverage SKU proliferation continues, manufacturers and their caps and closures suppliers must stay up-to-date with the latest market and consumer trends in order to do so.

A number of macro trends are empowering beverage innovation and contract packagers/contract manufacturers are helping to fill an important need state, experts say.