To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill.
WESAKE launched its self-titled ready-to-drink sake in a can. The clear sake drink contains a 13 percent alcohol by volume and is best served chilled, the company says.
Sales of the cans and multi-packs donated to Folds of Honor
June 23, 2020
Budweiser unveiled a new limited-edition patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military.
‘Message of Hope’ labels features inspiration images submitted by consumers
June 22, 2020
Seattle-based Jones Soda Co. is turning its bottles into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers.
Collaboration with Print Club London produces Cocktails & Create Kit
June 22, 2020
BOMBAY SAPPHIRE has teamed up with Print Club London to launch a limited-edition, hand-made screen printing kit as part of the BOMBAY SAPPHIRE’s “Stir Creativity at Home” series.
Profits from limited-edition packaging benefit LGBTIA
June 16, 2020
SodaStream, a part of PepsiCo, Purchase, N.Y., is releasing a limited-edition For the Love of Tomorrow kit featuring rainbow reusable items as a way to honor Pride Month this June during COVID-19.
15-pack of imported beer includes 3 cans of Heineken 0.0
June 12, 2020
This summer Heineken, a brand of HEINEKEN USA, White Plains, N.Y., is giving beer drinkers a choice of great beer taste with and without alcohol in its new 15-count multi-pack.
New variety pack includes 3 new hard seltzer flavors
June 11, 2020
White Claw Hard Seltzer, Chicago, introduced its newest variety pack: Flavor Collection No. 2, featuring three new flavors: Tangerine, Watermelon and Lemon.