As a partner of the Buffalo Sabres, Labatt is highlighting the fan-favorite, black and red throwback “Goathead” Sabres jersey with limited-edition cans in both Labatt Blue and Labatt Blue Light.

Johnnie Walker Blended Scotch Whisky released a vivid new Johnnie Walker Blue Label Lunar New Year Limited Edition design created by Asian-American visual artist James Jean.

Tropicana introduced “Tropcn,” a new limited-edition packaging with the letters “AI” removed from their name to celebrate the orange juice brand’s natural ingredients.

Spirit of Gallo’s High Noon introduced the High Noon Snowbird Pack. This limited-edition pack is specially crafted to bring sun-kissed vibes, regardless of the weather, the company says.

2024 is the Year of the Dragon and Sapporo U.S.A. is celebrating with an artist collaboration six-pack now available nationwide for a limited time. 

Texas Brands LLC, in a partnership with Frio Vodka, announced its retail product launch, featuring an enhanced bottle design and a commitment to environmental stewardship.

Lemon Perfect, Atlanta, announced that in response to consumer demand, the company is rolling out larger bottles across its entire lineup and launching three new flavors: Blueberry, Coconut and Watermelon.

Vinca launched a new series of its organic wine range from Sicily in 187-ml cans from Ardagh Metal Packaging (AMP). The wine is produced from organic grapes grown on the West Coast of Sicily. 

Picadas released a new variety pack of 12 cans with four different flavors, including a brand-new flavor, Piña (pineapple), which is found exclusively in the variety pack. The original flavors — Limonada, Mango and Guava — are included in the pack. 

1800 Tequila continues its support of the professional football league with six new limited-edition commemorative 1800 Tequila Blanco bottles for the LA Rams, LA Raiders, Carolina Panthers, San Francisco 49ers, Detroit Lions and Jacksonville Jaguars.