Updated packaging invites social media interactions
March 16, 2015
GoodBelly probiotic drinks brand unveiled new packaging for its complete line of products: PlusShot (formerly GoodBelly+), SuperShot (formerly BigShot 50), By The Glass Multi-Serving Cartons (quart-sized containers) and the existing StraightShot.
Day of the Dead design highlights brand’s Mexican roots
March 16, 2015
In celebration of its 220th anniversary, Proximo Spirits’ Jose Cuervo imported tequila brand launched commemorative Jose Cuervo Especial Gold and Silver bottles.
Team sponsor to serve cocktails at Kauffman Stadium
March 12, 2015
360 Vodka, a brand of Weston, Mo.-based Earth Friendly Distilling Co., released a limited-edition, commemorative Kansas City Royals bottle just in time for the 2015 baseball season.
Korbel Champagne Cellars released a limited-edition Korbel Brut Rose bottle to celebrate romance in a stylish way. Its new Champagne “Romance” sleeved bottle combines cool and hot colors with eye-catching style, the company says.
White Coffee Corp. released its single-serve organic coffees in a compostable BioCup. “Our goal is to be the leader in the coffee industry in minimizing its environmental footprint,” said Jonathan White, executive vice president of White Coffee Corp., in a statement.
This spring, Deschutes Brewery plans to launch a new brew that reflects the aromas and silence of the area just up the road from the brewery in Bend, Ore.
Heineken now available in 12- and 24-packs of 8.5-ounce slim-cans
February 16, 2015
Heineken USA announces it is doubling its investment in the slim-can segment in 2015. Marketing support, including out-of-home advertising, traffic-stopping in-store point-of-sale, and a new slim-can 24-pack will emphasize the can’s “Cold to the last drop. Perfect for any occasion,” consumer benefit to drive traffic and retail sales, the company says.