Crystal Head Vodka, an ultra-premium vodka brand known for its signature skull bottle, announced the launch of its limited-edition Paint Your Pride bottle following the success of the rainbow bottle launched in 2020, in honor of Pride month in June. The specialty Pride bottle displays a colorful, paint-splattered design against a white bottle.

Essentia Water has partnered with House Wine for the second consecutive year to bring fans a new, limited-edition Water + Rosé box ― a side-by-side combo of Essentia Water and House Wine Rosé.

Wormtown Brewery announced the release of their first Variety Pack. The “Be You” themed Variety Pack consists of four different IPA's each with their own style and unique flavor profile. Wormtown Brewery’s “Be You” Variety Pack is available in package stores in their local market and at their two taprooms located in Worcester, Mass., and Foxborough, Mass.

In line with its 10th anniversary, aloe-liqueur brand Chareau launched a new packaging design. The design features a slimmer, lighter and more ergonomic shape. The glass bottle is 33% lighter in weight, it adds. 

Lone River Beverage Co. joined forces with Multi-PLATINUM star and Yellowstone cast member Lainey Wilson to unveil the Lone River + Yellowstone Limited Edition Ranch Pack. Available nationwide, the pack design features a striking black-and-yellow color scheme against the backdrop of the iconic Yellowstone Ranch, the company says.

To kick off summer 2023, PATH Water launched a limited-edition summer bottle for on-the-go summer activities. The 25-ounce still water bottle features all things summer fun and will be available June 1 through September, the company says.

Glendalough Distillery launched a refreshed bottle design for its Glendalough Wild Botanical and Wild Rose Gins, evoking a sense of place that transports you to the distillery’s bountiful home in County Wicklow, located in the East of Ireland, it says. 

Just in time for summer, HARD MTN DEW is releasing a brand-new, limited-edition variety pack. The HARD MTN DEW Baja Blast Variety Pack is a summertime exclusive 12-pack featuring HARD MTN DEW Baja Blast, plus three new versions of Baja Blast deliciousness: HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Mango and HARD MTN DEW Baja Blast Punch.

Budweiser and Harley-Davidson are coming together for the first time in their storied histories to provide fans 21 and older with a limited-edition can that highlights the centuries of craftsmanship behind both products. The limited-edition cans are available to consumers 21 and older wherever Budweiser is sold, while supplies last.

Harpoon Brewery and DraftKings Inc. announced the release of a new, limited edition 12-pack in time for the Celtic’s on-going run in the NBA playoffs and the Red Sox resurgence in MLB: a Rec. League Get In The Game! 12-Pack. The co-branded 12-pack, tied to DraftKings’ launch of mobile sports betting in the Commonwealth, is available now at select locations in Massachusetts.