Donae Burston, founder and CEO of La Fête Wine Co., announced the debut of La Fête du Rouge. 

Optimum Nutrition (ON), part of Glanbia Performance Nutrition, introduced four new, limited-edition flavors across the brand’s Gold Standard 100% Whey and AMIN.O. ENERGY product lines.

Tribini, makers of ready-to-drink (RTD) espresso martinis, announced the launch of its holiday Peppermint Mocha espresso martini. 

Surely introduced the latest addition to its award-winning portfolio of non-alcohol wines: Non-Alcoholic Red Blend.

The Rolling Stones, in partnership with Universal Music Group and Socio Ventures, introduced its own signature rum: Crossfire Hurricane, inspired by the opening lyric of its hit song “Jumpin’ Jack Flash.”

Pressed Juicery introduced a new line of adaptogenic juices, expanding its portfolio into this growing category.

Just in time for the holidays, luxury boxed wine brand Juliet debuted two new varietals: a Cabernet Sauvignon and Chardonnay.

REBBL, a plant-powered functional beverage brand, announced the launch of REBBL Protein Coconut Macaroon.

Santa Teresa Rum announced the launch of Santa Teresa 1796 Speyside Cask Whisky Finish.

Tropicana announced relaunching its Trop50 offering as Tropicana Light — just in time for immunity season.