Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape. 

BACARDÍ rum expanded its premium portfolio range with the launch of a limited-edition BACARDÍ Reserva Ocho Sherry Cask Finish. 

Elmhurst 1925 introduced its new seasonal OatNog and plant-based creamers in Pumpkin Spice and Caramel Macchiato for the holiday season. 

Blue Moon Brewing Co., a division of Molson Coors Brewing Co., announced the nationwide launch of Moon Haze, its award-winning hazy and juicy pale ale. 

Super Coffee announced Maple Pumpkin will be a limited-edition fall seasonal in ready-to-drink (RTD) Super Coffee, Super Pods and a plant-based Super Creamer. 

Mico Spirits Co. released Mico Tequila Seltzers, which are available in Lime, Grapefruit and Cucumber Mint varieties.

Shire City Herbals added Elderberry Tonic to its lineup of ACV-powered functional beverages. 

Stone Brewing released Stone Hazy IPA, a juicy, creamy IPA with a 6.7% ABV. 

Ackley Beverage Group announced that they are adding to their portfolio of wine brands with the launch of Cataclysm, a new collection of wines from Washington state.

Kill Cliff has partnered with UFC athlete Israel Adesanya for an expansion of the brand’s IGNITE line with its latest release: Tekilla Kiwi.