Shamrock Farms introduced a new line of eggnog in time for the fall and holiday season. The new handcrafted eggnog will be available beginning this month in three flavors: Pumpkin Spice, Irish Whiskey and Pecan Pie. 

Tequila Don Julio, a brand of Diageo North America, introduced Tequila Don Julio Ultima Reserva, a special 36-month aged luxury Extra-Anejo.

Nutrition company MANTRA Labs introduced HYDRATE, a new broad-spectrum hydration drink mix.

Baileys, a brand of Diageo North America, is bringing back the limited-time offering Baileys Apple Pie Irish Cream Liqueur.

NÜTRL Vodka Seltzer, a brand of Anheuser-Busch, announced the launch of its self-titled ready-to-drink (RTD), vodka-based canned seltzers made with three ingredients: vodka, seltzer and real fruit juice.

Cheribundi announced the launch of their newest product innovation: Cheribundi Concentrate. 

Beaulieu Vineyard, a division of Treasury Wine Estates, announced the release of its inaugural vintage of the 2018 Rutherford Reserve Cabernet Sauvignon. 

Verve Coffee Roasters launched a new coffee to its lineup of seasonal blends: Larrea Blend. 

Damn Right Cocktails released its namesake product line in two initial varieties: Devil of a Lime and Son of a Basil. 

Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling water, announced the relaunch of Talking Rain Essentials Hydration under a new name: Talking Rain AQA.