Red Bull is expanding its offerings in their zero-sugar lineup, launching two new Red Bull Sugarfree Editions.

Flyers Cocktail Co. announced the launch of its Sunset Spritz Hemp THC Cocktails.

Bones Coffee Co. announced the launch of its line of ready-to-drink (RTD) cold brew lattes, now available at Walmart.

Natterjack Irish Whiskey introduced The Mistake, an innovative whiskey that marries both Irish and American aging techniques. 

Welch Foods Inc. announced the launch of Welch's Grape’ade, a new juice beverage made with crisp Niagara green grapes and no added sugar. 

Talkhouse Encore, a line of spirits-based seltzers inspired by the Hamptons-based venue Stephen Talkhouse, announced the launch of its Iced Tea & Lemonade Vodka Soda. 

Celsius Holdings Inc. announced two new refreshing flavors inspired by summertime: CELSIUS Sparkling Watermelon Lemonade and CELSIUS Sparkling Kiwi Strawberry.

Crown Royal, a brand of Diageo North America, introduced its latest innovation with the release of Crown Royal Single Malt Canadian Whisky. 

Café Bustelo announced the launch of its first-ever multi-serve iced coffee collection: Café Bustelo Espresso Style Iced Coffee.

On the heels of Gran Coramino Tequila’s 2nd anniversary, founders Kevin Hart and 11th-generation tequila producer Juan Domingo Beckmann, announced the expansion of its portfolio with the launch of Reposado Tequila.