Zaya Rum, a brand of Infinium Spirits, announced the expansion launch of two new permanent core expressions: Zaya Cocobana and Zaya Alta Fuerza. 

Wild Bill’s, a non-alcohol craft beverage company, expanded its portfolio to include low sugar sodas and seasonal fall flavors. 

Sierra Nevada Brewing Co. announced the 2021 release of its seasonal Celebration Fresh Hop IPA. The 2021 release will mark the 40th year of the iconic IPA, the company notes.

Bombay Sapphire, a brand of Bacardi Ltd., unveiled its Bombay Sapphire Premier Cru Murcian Lemon. The new super-premium expression was created to celebrate the region of Murcia in Spain and the citrus that it produces, the company says.

Super Coffee released its newest limited-edition winter flavor: White Chocolate Peppermint. The White Chocolate Peppermint flavor is available in Super Coffee, Super Pods and Super Creamer, the company says.

Molson Coors Beverage Co. announced the launch of its first-ever full strength spirit: Five Trail Blended American Whiskey.

Crisp & Crude entered the beverage market with two collections of alcohol-free, ready-to-drink (RTD) canned cocktails: Hemp + Botanical Terpenes and Botanical Terpenes.

In time for the fall and holiday season, Owl’s Brew of Double Brew LLC launched its new, ready-to-drink (RTD) canned, Boozy Tea flavor: Spiced Chai & Cranberry. 

Blume, the superfood latte company, launched its new hot cocoa blend: Mint Cocoa. Packed with cocoa, peppermint and ground maca root, this vegan superfood twist on the classic peppermint hot cocoa gives digestion an extra boost while balancing hormones and supporting mood, the company says.

Duke Spirits introduced Duke Grand Cru Tequila, a line of three new ultra-premium single estate tequilas from the highlands of Jalisco, Mexico.