Monster Energy Corp. announced a new flavor is joining the Rehab Monster lineup: Watermelon. The new energy drink is packed with added functional benefits to restore energy and conquer fatigue, the company says. 

Mela, a new, women-owned wine label, announced the launch of its inaugural releases: Mela 2021 White Blend and Mela 2020 Red Blend. 

Global craft beer innovator Brooklyn Brewery is growing its core portfolio of craft beers with the launch of the new Brooklyn Pilsner ― a crisp, bright and refreshing new lager that’s inspired by Brooklyn, it says.

CUCIELO Vermouth, a brand of Artisan Spirits Ltd., expanded its collection with the launch of a Dry Vermouth di Torino, which is crafted to capture the essence of “Golden Hour” and Italian Aperitivo Culture, it says. 

Astraeus Purveyors Inc. announced the launch of Lolo Hops, a new line of non-alcohol sparkling beverages infused with Pacific Northwest-grown hops.

Melograno Cocktails announced its entering the canned cocktail market. Founders ― Reza and Shiva Mortazavi, a husband and wife team ― were inspired and influenced by the current trending industry to create a product they have yet to see, one that is designed with flavors that celebrate cultures from around the world, the company says.

Cann, a California cannabis-infused beverage company, announced the launch of its new line of cannabis-infused tonics: Cann Lite.

Q Mixers announced an expansion into the non-carbonated mixer category with the debut of two new innovations: Q Spectacular Bloody Mary Mix and Q Spectacular Margarita Mix.

Josh Cellars is diversifying its portfolio with two new varietals: Bourbon Barrel Aged Zinfandel and Buttery Chardonnay.

Waterloo Sparkling Water announced its all-new Passion Fruit sparkling water and return of its Summer Berry, both as limited-time-only offerings for the summer.