Spindrift announced four new varieties launching in the new year: the Nojito, Peach Strawberry, and two new iced tea innovations: Mint Green Tea and Mango Black Tea.

Skrewball Whiskey announced the introduction of a festive, boozy peanut butter-flavored Skrewball Eggnog – just in time for holiday celebrations of all kinds, it says.

Ron Rubin Winery announced extending its oak-free offerings with the release of Pam's UN-Oaked Cabernet Sauvignon 2021. The new UN-oaked Cabernet joins existing fan favorite, Pam’s UN-Oaked Chardonnay. 

Ultima Replenisher, maker of sugar free electrolyte hydration powders, announced the launch of a new Beauty line of Collagen + Electrolytes powder.

Loverboy, a fast-growing maker of premium, canned cocktails, sparkling hard teas and spritzes, announced two new martini flavors: Sugar Cookie and Gingerbread, inspired by the festive sweet treats synonymous with the season. 

CELSIUS, a brand of Celsius Holdings Inc., announced the release of Sparkling Lemon Lime. With just the right blend of tart and sweet, Lemon Lime combines the balance of citrusy sweet lemons and juicy, zesty limes, the company says.

Luxardo, an Italian artisanal liqueur producer known for creating essential ingredients for modern and classic cocktails, introduced: Luxardo Espresso Liqueur, a traditional Italian liqueur obtained from a selected variety of fine coffee sourced from around the world, it says.

Boisson announced the launch of its first-ever in-house non-alcohol beverage: Boisson Blanc. Boisson Blanc was curated by Boisson in partnership with winemaker Johannes Leitz of the German wine brand Leitz. 

Spirited Hive, a portfolio of ready-to-drink (RTD) canned cocktails, announced the addition of a honey infused gin-based cocktail made with lemon and juniper berry. 

In time for the holiday season, Death Wish Coffee announced the launch of a special, festive holiday coffee blend, Dark Spirits: Barrel-Aged Chocolate Rum Ball.