Fitness influencer Anna Victoria announced the launch of her new Plant Based Protein powder: Vitalura Labs.

Mike Frugé and his family of fifth-generation rice farmers have released a full batch of their new J.T. Meleck Rice Whiskey in time for the holiday season.

Country Luau Spirits announced the launch of its new, lower-calorie version of the classic Shirley Temple: Dirty Shirley.

Wild Tonic, a brand of Jun Kombucha made with honey instead of cane sugar, announced a new innovation within its nature-inspired holistic, non-alcohol beverage line: The Wanderer Series.

Lost Oak Winery, a family-owned and operated winery located in Burleson, Texas, announced the release of a new holiday wine, Holiday 2020 — just in time for festive celebrations, it says.

Spindrift announced four new varieties launching in the new year: the Nojito, Peach Strawberry, and two new iced tea innovations: Mint Green Tea and Mango Black Tea.

Skrewball Whiskey announced the introduction of a festive, boozy peanut butter-flavored Skrewball Eggnog – just in time for holiday celebrations of all kinds, it says.

Ron Rubin Winery announced extending its oak-free offerings with the release of Pam's UN-Oaked Cabernet Sauvignon 2021. The new UN-oaked Cabernet joins existing fan favorite, Pam’s UN-Oaked Chardonnay. 

Ultima Replenisher, maker of sugar free electrolyte hydration powders, announced the launch of a new Beauty line of Collagen + Electrolytes powder.

Loverboy, a fast-growing maker of premium, canned cocktails, sparkling hard teas and spritzes, announced two new martini flavors: Sugar Cookie and Gingerbread, inspired by the festive sweet treats synonymous with the season.