Mike Frugé and his family of fifth-generation rice farmers have released a full batch of their new J.T. Meleck Rice Whiskey in time for the holiday season.

Country Luau Spirits announced the launch of its new, lower-calorie version of the classic Shirley Temple: Dirty Shirley.

Wild Tonic, a brand of Jun Kombucha made with honey instead of cane sugar, announced a new innovation within its nature-inspired holistic, non-alcohol beverage line: The Wanderer Series.

Lost Oak Winery, a family-owned and operated winery located in Burleson, Texas, announced the release of a new holiday wine, Holiday 2020 — just in time for festive celebrations, it says.

Spindrift announced four new varieties launching in the new year: the Nojito, Peach Strawberry, and two new iced tea innovations: Mint Green Tea and Mango Black Tea.

Skrewball Whiskey announced the introduction of a festive, boozy peanut butter-flavored Skrewball Eggnog – just in time for holiday celebrations of all kinds, it says.

Ron Rubin Winery announced extending its oak-free offerings with the release of Pam's UN-Oaked Cabernet Sauvignon 2021. The new UN-oaked Cabernet joins existing fan favorite, Pam’s UN-Oaked Chardonnay. 

Ultima Replenisher, maker of sugar free electrolyte hydration powders, announced the launch of a new Beauty line of Collagen + Electrolytes powder.

Loverboy, a fast-growing maker of premium, canned cocktails, sparkling hard teas and spritzes, announced two new martini flavors: Sugar Cookie and Gingerbread, inspired by the festive sweet treats synonymous with the season. 

CELSIUS, a brand of Celsius Holdings Inc., announced the release of Sparkling Lemon Lime. With just the right blend of tart and sweet, Lemon Lime combines the balance of citrusy sweet lemons and juicy, zesty limes, the company says.