PRIME, a global lifestyle beverage brand founded by entrepreneurs and influencers Logan Paul and KSI, announced its expansion into a new beverage category with the launch of PRIME Energy. 

Inspired by the simple moments in life, VAQIT (vock-it), announced the launch of its flavored vodka sodas made with natural ingredients and real, premium vodka.

The RYL Co. announced the debut of its new signature line of ready-to-drink (RTD) canned iced teas.

Terlato Wine Group, an importer and marketer of luxury wines, spirits and non-alcohol beverages, announced adding a new Irish Whiskey to its Artisan Spirits Portfolio: Dublin Ink Irish Whiskey. 

Molson Coors Beverage Co. announced the release of Roxie, a zero-proof canned cocktail jumping onto the scene and straight to your doorstep just in time for Dry January, it says.

Bluebird Hardwater announced the launch of its trio of alcohol beverages: VODKA + WATER, TEQUILA + WATER and WHISKEY + WATER, that combine premium spirits with ultra-purified water, creating a ready-to-drink (RTD) canned cocktail at 4% ABV.

Latitude Beverage, a Boston-based company behind a portfolio of award-winning wine and spirits brands, introduced Déluré, its first line of low-calorie, low-alcohol and alcohol-free wines from France.

Rick’s Near Beer announced the launch of its second non-alcohol craft beer: Rick’s Hazy IPA.

Austin Eastciders announced the launch of Austin Eastciders Imperial Gold Cider, a new indulgent and high impact cider featuring crisp, bold flavor and 8.3% ABV, it says.

To kick off the new year, Clearly Canadian announced the comeback of its No. 1 fan requested flavor: Summer Strawberry.