BOMBAY SAPPHIRE announced the launch of its Premier Cru Murcian Lemon, a new super–premium gin expression created to celebrate the region of Murcia in Spain and the stunning citrus that it produces.

Harpoon Brewery announced its heading into new territory with the launch of its first THC-based beverage: Rec. Weed.

Tequila Don Julio introduced Tequila Don Julio Rosado, the latest addition to the brand’s portfolio of luxury offerings.

Pallini, one of Rome’s oldest and most renowned creators of Limoncello, announced the launch of its first zero-proof Limoncello: Pallini Limonzero.

With a focus on year-round IPAs, Iron Hill Brewery announced the release of a trio of new IPA flavors: Autoplay, Kryptonic Haze and Peaches & Cream.

Death Wish Coffee introduced an all-new limited-edition: Colombian Blend, made with Arabica beans from the Sierra Nevada de Santa Marta Mountains of Colombia.

Proper No. Twelve Irish Whiskey announced the release of Proper No. Twelve Irish Apple, an exciting addition to their successful Irish whiskey portfolio.

Chasing Rabbits Vitality Tea now is available in two flavors: Tropical Citrus and Raspberry Mist. 

Sparkling Ice, a brand of Talking Rain Beverage Co., introduced its newest flavor: Tropical Punch, adding to its Sparkling Ice Caffeine lineup.

Jiant announced the release of Citrus Safari, the sixth hard kombucha in the beverage brand’s celebrated seasonal series available now through April.