The Kraken Rum, a brand of Proximo Spirits, announced entering the gold spiced rum category with its new release: The Kraken Gold Spiced Rum.

Recess relaxation beverages announced the launch of its new Zero Proof Craft Mocktail collection, its first official expansion into the non-alcoholic category.

Two Roads Brewing Co., a craft brewery, launched Nightshaker Espresso Martinis, a new line of premium vodka-based canned craft cocktails.

BIOLYTE, a hydration beverage company, announced the debut of its latest drink flavor: Punch.

Snoop Dogg announced the launch of his first white wine to join his 19 Crimes family: Snoop Cali Blanc.

De La Calle, the brand bringing traditional Mexican tepache to U.S. shelves, announced the launch of three new fizzy, fermented flavors: Hibiscus Citrus, Tropical and Pineapple Chili.

Pressed, a cold-pressed juice and plant-based treats brand, announced expanding its shot offerings with the launch of Beauty Shot.

Beach Whiskey, a brand of Darco Spirits, announced the launch of its new Beach Whiskey Canned Cocktails.

In time for spring, Waterloo Brewing announced the release of two new offerings: Waterloo Guava Lime Radler and a new installment of the Waterloo Signature Series Premium Collection — featuring three new flavors — Waterloo Saison, Waterloo Passionfruit Wheat, and Waterloo Grapefruit Hibiscus IPA.

ROAR Organic, a line of organic hydration beverages, will unveil the newest additions to its portfolio at Natural Products Expo West 2023.