Forca Foods announced the launch of MILKish Watermelon Seedmilk, a new plant-based milk made from watermelon seeds.

Just in time for football season, Diageo introduced Crown Royal Whisky Sour Cocktail with Black Cherry as the latest addition to its line of ready-to-serve cocktails, The Cocktail Collection.

Waterloo Sparkling Water announced the return of its Spiced Apple flavor and the newest addition to its roster: Pomegranate Açaí, both available as limited-time-only (LTO) offerings this fall. 

Harpoon Brewery, the maker of New England's Original IPA, and L.L.Bean, the iconic American outdoor retailer, announced the release of the Harpoon x L.L.Bean Harvest Lager. 

Califia Farms, a leading, premium, plant-based beverage brand, announced its seasonal portfolio for fall and winter. 

Delamain Cognac announced the addition of an exclusive Grande Champagne cognac to its permanent range: L’Oiseau Rare.

LaCroix Sparkling Water by National Beverage Corp. introduced its newest flavor innovation: Strawberry Peach.

Patagonia Provisions and Deschutes Brewery announced the release of two new highly anticipated certified organic beers: Kernza Lager and Non-Alcoholic Kernza Golden Brew. 

Barritt’s Ginger Beer, from Barritt’s Beverages International Ltd, is celebrating 150 years of its ginger beer with the launch of a vibrant new mixer line, as well as a brand refresh inspired by Bermuda’s pastel-colored houses.

Paul Masson Brandy has teamed up with Paul Wall to introduce Paul Masson ICE, a multisensory brandy featuring bold tangerine and grapefruit flavors.