Swoon, a zero sugar beverage brand, announced it’s bringing “Barbiecore” to the beverage aisle with the launch of Barbie x Swoon Pink Lemonade

Spindrift announced the launch of its Spiked Strawberry Lemonade, an adult version of the brand’s fan-favorite sparkling lemonade.

VivaStix, a new health-science nutrition and wellness company, announced the launch of its newest product: VivaStix Instant Energy + Electrolytes.

Award-winning California producer Sonoma-Cutrer announced the arrival of Simply Cutrer, the brand’s first canned wine.

OLIPOP, a functional soda brand, announced the launch of its newest flavor: Watermelon Lime, adding to its soda lineup ahead of summer.

Boochcraft, the plant-based, organic hard-kombucha brand, announced the addition of Cherry Limeade to its core flavor lineup.

FUL, a female founded, science-backed food company, introduced its first product: FULwater, created with its nutrient-rich, spirulina ingredient, but without a strong algae taste, it says.

Elvis Whiskey, in licensing agreement with Grain & Barrel Spirits, announced the launch of a new peanut butter, banana and bacon-flavored whiskey: Midnight Snack, inspired by the rock 'n' roll icon’s favorite decadent sandwich, it says.

Culture Pop Soda introduced its probiotic soda line, made with real, organic fruit juice, herbs and live probiotics.

COOP Beverage Works, the wholly owned subsidiary of craft brewery COOP Ale Works and makers of SONIC Hard Beverages, announced teaming up with Tampico Beverages to launch TAMPICO Hard Punch, rolling out across the United States.