First Juice Inc. developed an organic fruit and vegetable juice beverage of the same name. First Juice is designed to be lower in sugar, specifically for kids age 6 to 30 months. First Juice has 12 grams of sugar and 25 calories per 8-ounce serving with no added sugar, preservatives or artificial sweeteners. A blend of organic fruit and vegetable juice concentrates and purified water, the drink also is fortified with calcium and vitamins A, C and D.

Diageo introduced three flavored malt beverages: Smirnoff Ice Light, Smirnoff Ice Strawberry Acai and Captain Morgan Parrot Bay Mojito.

Apple & Eve launched Fizz Ed, an all-natural fruit juice and sparkling water beverage.

Miller Brewing Co. released MGD 64, a 64-calorie version of its Miller Genuine Draft Light.

Domino Printing Sciences plc, Gurnee, Ill., appointed Michael J. Brown president of North American operations.

Goodyear, Akron, Ohio, held a Commercial Tire Academy Boot Camp in Dallas, during which Goodyear tire sales representatives underwent a week of intense training to learn more about tire issues and how they affect a customer’s tire program.

This year welcomed the launch of several new beverage chartbusters. These leaders helped rejuvenate categories that needed a lift and expand categories that already were growing. In addition to hitting store shelves in 2007, the following beverages set trends, advanced beverage categories or simply captured consumers’ attention.