Wormtown Brewery announced the launch of its new brand, SHOOK, with two initial flavors: Cape Codder and Mai Tai.

Kraft Heinz is teaming up with IHOP to introduce a pancake-inspired IHOP indulgent coffee to homes across the country for the first time.

PERDUE announced the launch of its one-of-kind Beer Can Chicken Beer, a honey double-citrus summer ale brewed with classic grilled chicken seasonings like rosemary, thyme and pink peppercorn.

Waterloo Sparkling Water announced the launch of its all-new Tropical Fruit sparkling water, available as a limited-time-only offering for the summer season.

Owl’s Brew Boozy Tea announced its expansion into the world of ready-to-drink (RTD) canned cocktails with the launch of its Real Tea & Vodka and Skinny Hibiscus Margarita.

TeaPot, the cannabis-infused iced tea beverage brand from The Boston Beer Co., announced the launch of its newest flavor: Mango Green Tea. 

Harpoon Brewery announced the release of two new lager beers: American Flyer Light and American Flyer Lager, with $1 of each case sold going to support military families and those of fallen or disabled service members and first responders.

Ritual Zero Proof announced the launch of its newest addition to join its non-alcohol lineup: Aperitif Alternative.

Seagram’s Escapes introduced its new 12-pack of margarita-inspired flavored malt beverages, featuring, Strawberry Margarita, Watermelon Margarita, Classic Lime Margarita and Prickly Pear Margarita.

Lemon Perfect, a growing brand in the enhanced water category, announced the launch of its newest flavor: Watermelon.