Affinity Lifestyles Inc. introduced Real Water, an alkalized, antioxidant bottled water with stable negative ions. Real Water’s E2-Electron Energized technology adds electrons to the water through electric restructuring at the end of the purification process, the company says. The company claims the negative ions act as antioxidants to neutralize free radicals and aid in cellular hydration. The product is packaged in 16.9-ounce and 1-liter bottles. A 16.9-ounce bottle retails for $1.50.
Iron Horse Beverage Co. released Elite Naturel juices in five flavors: Pomegranate, Acai, Watermelon, Green Tea/Pomegranate blend and Acai/Pomegranate/Black Mulberry blend. The juices are organic, shelf-stable and are not from concentrate. Elite Naturel products are available in 125-ml. and 1-liter bottles. A 125-ml. bottle retails between $1.99 and $2.49.
Deschutes Brewery added Twilight Ale, a limited-edition summer seasonal ale. Twilight Ale is straw-colored and a blend of four hops and malts, including Cara-Pils, Carastan malts and Cascade, Amarillo and Tettnang hops. The ale is available on draft and in six- and 12-packs across the western United States. A 12-ounce bottle contains 5 percent alcohol by volume.
Fruit20, a subsidiary of Sunny Delight Beverages Co., added Cranberry Raspberry and Strawberry Kiwi to its Fruit20 Essentials, a flavored water line with fruit flavors. The flavors join Peach Mango, Citrus, Blueberry Pomegranate and Cherry Acai varieties. All flavors provide two servings of fruit and one gram of fiber. The product is packaged in 18-ounce single-serve bottles and 15- and 20-packs. An 18-ounce bottle retails between $1.29 and $1.49.
Kellogg Co. introduced Kellogg’s Special K Protein Shakes, which contain protein and fiber in a resealable plastic bottle. The shakes are available in Milk Chocolate, French Vanilla and Strawberry flavors. Each variety contains 10 grams of protein and 5 grams of soluble fiber polydextrose. Strawberry and French Vanilla contain 180 calories and Milk Chocolate has 190 calories. A four-pack retails for $6.29.
PepsiCo debuted SoBe Lifewater Acai Fruit Punch and Mango Melon, two new flavors to its lineup. The zero-calorie flavors are sweetened with PureVia, made from an extract of the stevia leaf; vitamins B, C and E; and herbal ingredients. The products join Fuji Apple Pear, Black and Blue Berry and Yumberry Pomegranate varieties. A 20-ounce bottle retails for $1.29.
Dry Soda Co. added Cucumber Dry to its line of flavors. Cucumber Dry contains 45 calories per 12-ounce bottle, which is the lowest number of calories in any of the flavors, the company says.
Stimulicious Spirits Inc. debuted Minx, a premium vodka cocktail containing guarana, caffeine, taurine, ginseng and damiana. Minx is clear in color, lightly carbonated and contains a vanilla-fruit punch flavor, the company says. The product is packaged in 8.45-ounce recyclable aluminum bottles, and is 12 percent alcohol by volume. Minx is sold in four-packs and 24-bottle cases.
Power Trip Beverages introduced a Coconut flavor to its line of vitamin energy drinks. Coconut is lightly carbonated and available in 16-ounce cans. The product joins the Mango flavor. The idea behind Power Trip Coconut came from a business trip to Trinidad when company President Doug Stuart recognized the popularity of the flavor in water, milk and mixes. A can retails for $1.99.
Arizona Beverage Co. partnered with Nestle Waters North America Inc. to create Arizona Tea Waters. The low-calorie, tea-infused waters combine Poland Spring Natural Spring Water with organic green tea, organic cane juice and fruit extracts. The product is available in Yumberry Green Tea, Mandarin Orange Green Tea and Pomegranate Green Tea flavors. The 20-ounce amber PET bottle retails for $1.49.