Pernod Ricard USA added Absolut Elyx to its line of vodka varieties. Absolut Elyx is a small-batch vodka crafted from all-natural ingredients, including hand-selected estate wheat.
Boston Beer Co. announced its two-year collaboration between founder Jim Koch and Josef Schradler, managing director of Germany’s Weihenstephan Brewery, has produced a new style of beer called Infinium.